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EVENT CAMPAIGN / ILLUSTRATION

THE BLACK HAIR EXPERIENCE

CELEBRATING BLACK HAIR AS ART, IDENTITY & CULTURE.

A series of illustrated event posters created for The Black Hair Experience, translating the energy, individuality and cultural significance of Black hair into bold visual artwork.

THE STORY

TURNING HAIR INTO THE HERO.

The goal was to create artwork that felt expressive. celebratory and immediately connected to the experience itself. Each illustration centers Black hair not as a supporting detail, but as the visual focal point-using silhouette, shape, color and styling to give each poster its own personality while keeping the campaign cohesive.

MY ROLE

ILLUSTRATION 

Original character & portrait artwork

ART DIRECTION

Visual concept, composition & color

CAMPAIGN DESIGN

Poster layouts & event applications

01/

THE POSTER SERIES

ONE EXPERIENCE. MULTIPLE EXPRESSIONS.

A collection of poster illustrations that capture the beauty, diversity and creativity of Black hair.

LET'S MAKE
SOMETHING 
PEOPLE 
REMEMBER.

JASMINE BUTLER

CREATIVE DIRECTOR + VISUAL STORYTELLER

© 2026 by Jasmine Butler

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