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GRAPHIC DESIGN / CREATIVE DIRECTION / DIGITAL ADVERTISING / PHOTO ART DIRECTION
SASSY POLLOCK
BIG MESSAGE. BIG IMPACT.
A bold, personality-driven digital campaign created to highlight the value of Alaska pollock in a way that's memorable, approachable and impossible to ignore.
THE STORY
PUTTING POLLOCK FRONT AND CENTER.
The Alaska Pollock Fishery Alliance wanted a campaign that would cut through the noise of the airport environment and make people think twice about Alaska pollock.
The goal was to communicate value, impact and importance with humor and confidence-using a styie that's bold, modern and designed to stand out.
MY ROLE
CREATIVE DIRECTION
Campaign concept & visual direction
GRAPHIC DESIGN
Typography, layouts & campaign system
PHOTO ART DIRECTION
Selecting imagery & pairing each animal with the right message
01/
SASSY. BOLD. UNAPOLOGETIC.
02/
SEEN BY THOUSANDS. EVERY DAY.
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