CLIENT WORK/ CREATIVE DIRECTION / CAMPAIGN DESIGN / ILLUSTRATION / ANIMATION
NATURE'S THIRST TRAP
WHIPPED FRESH
Whipped Fresh is a two-part illustration and animation series featuring two of Nature’s Thirst Trap’s best-selling drinks.
Inspired by the playful fruit characters found on the brand’s packaging, I brought their world to life through custom illustration and motion, developing new poses, expressions, and sequences while staying rooted in the brand’s existing visual language.
Each animation gives the fruit its own moment to move, dance, and play before coming together for the final product reveal.
THE STORY
TAKE WHATS ON THE BOTTLE AND SET IT LOOSE.
Rather than reinventing Nature’s Thirst Trap’s identity, Whipped Fresh expands it. Packaging characters become animated personalities, ingredients become part of the story, and each drink gets its own playful little world.
MY ROLE
CREATIVE DIRECTION
Concept development, visual direction & animation storytelling
ILLUSTRATION / ART DIRECTION
Character adaptation, custom poses & visual development
MOTION DESIGN
Character animation, transitions & product reveals
CAMPAIGN DESIGN
Three-part animated series built around the brand’s best-selling drinks
01/
FRESH LOOKS BETTER IN MOTION.
Bright, weird, playful, and a little unexpected, Whipped Fresh turns two bestselling drinks into two tiny animated worlds built around the personality already hiding on the packaging.
02/
FROM SKETCH TO SCREEN
Early layout sketches helped plan composition, hierarchy and artwork placement for each unique format before moving into final design.
PINEAPPLE EXPRESS
