CLIENT PROJECT / LOGO DESIGN
DISCOVER SOUL
A LITTLE MAGIC FROM WITHIN.
A minimal yet whimsical identity for a holistic healing practice, designed around self-discovery, transformation and a touch of the unexpected.
THE STORY
WHERE STILLNESS MEETS A LITTLE MAGIC
Discover Soul needed an identity that felt spiritual without relying on the familiar visual clichés of the wellness space.
Inspired by the idea of a person being gently sprinkled with a little magic, I created a minimal line-drawn face paired with a constellation of small stars, capturing a moment of discovery, transformation and inner connection.
MY ROLE
CREATIVE DIRECTION
Concept development & visual direction
LOGO DESIGN
Illustration, typography & logo suite
BRAND IDENTITY
Color palette, typography & brand guidelines
01/
THE MAGIC IS IN THE DETAILS.
he concept began with a simple image: a quiet face and a little bit of magic.
Continuous, minimal linework creates a sense of calm and introspection, while the scattered stars introduce an unexpected touch of whimsy. Together, they balance the grounded nature of holistic healing with something more imaginative and spiritual.
02/
A COMPLETE LOGO SYSTEM.
PRIMARY LOGO
VERTICAL
HORIZONTAL
