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GRAPHIC DESIGN / CREATIVE DIRECTION / DIGITAL ADVERTISING / PHOTO ART DIRECTION
ALASKA'S FISHERY.
PUTTING ALASKA POLLOCK IN THE PUBLIC EYE.
A digital airport campaign designed to introduce travelers to the people, places and industry behind one of Alaska’s most important resources.
THE STORY
DESIGNED FOR THE GATEWAY TO ALASKA.
For the Alaska Pollock Fishery Alliance, I created a digital display campaign for Ted Stevens Anchorage International Airport.
The goal was to create an immediate visual connection between Alaska pollock and the people whose livelihoods, communities and traditions are tied to the fishery.
MY ROLE
CREATIVE DIRECTION
Campaign concept & visual direction
GRAPHIC DESIGN
Typography, layouts & campaign system
PHOTO ART DIRECTION
Selecting imagery & pairing each animal with the right message
01/
ONE IDEA. MULTIPLE EXCUSES.
02/
SEEN BY THOUSANDS. EVERY DAY.
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