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CLIENT PROJECT / LOGO DESIGN

MERCER ISLAND FLORIST

INSPIRED BY NATURE. ROOTED IN BEAUTY.

A timeless logo design for Mercer Island Florist, a local floral boutique inspired by the natural elegance of the island and the classic beauty of Botticelli's Venus.

THE STORY

A FLORAL BRAND WITH TIMELESS ELEGANCE.

The goal was to create a logo that feels romantic, elegant and connected to Mercer Island's natural beauty.

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Inspired by Botticelli's Venus, the illustration blends flowing hair and floral elements to represent grace, femininity and nature.

MY ROLE

CREATIVE DIRECTION

Concept development & visual direction

LOGO DESIGN

Illustration, typography & logo suite

BRAND IDENTITY

Color palette, typography & brand guidelines

01/

BOTICELLI. NATURE. THE ISLAND.

The flowing lines of Botticelli's Venus, paired with the organic beauty of coastal landscapes and lush florals, shaped the foundation of this design.

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02/

A COMPLETE LOGO SYSTEM.

PRIMARY LOGO

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VERTICAL

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HORIZONTAL

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LET'S MAKE
SOMETHING 
PEOPLE 
REMEMBER.

JASMINE BUTLER

CREATIVE DIRECTOR + VISUAL STORYTELLER

© 2026 by Jasmine Butler

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