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CLIENT PROJECT / LOGO DESIGN

MERCER ISLAND FLORIST

INSPIRED BY NATURE. ROOTED IN BEAUTY.

A timeless logo design for Mercer Island Florist, a local floral boutique inspired by the natural elegance of the island and the classic beauty of Botticelli's Venus.

THE STORY

A FLORAL BRAND WITH TIMELESS ELEGANCE.

The goal was to create a logo that feels romantic, elegant and connected to Mercer Island's natural beauty.

Inspired by Botticelli's Venus, the illustration blends flowing hair and floral elements to represent grace, femininity and nature.

MY ROLE

CREATIVE DIRECTION

Concept development & visual direction

LOGO DESIGN

Illustration, typography & logo suite

BRAND IDENTITY

Color palette, typography & brand guidelines

01/

BOTICELLI. NATURE. THE ISLAND.

The flowing lines of Botticelli's Venus, paired with the organic beauty of coastal landscapes and lush florals, shaped the foundation of this design.

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02/

A COMPLETE LOGO SYSTEM.

PRIMARY LOGO

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VERTICAL

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HORIZONTAL

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LET'S MAKE
SOMETHING 
PEOPLE 
REMEMBER.

JASMINE BUTLER

CREATIVE DIRECTOR + VISUAL STORYTELLER

© 2026 by Jasmine Butler

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