DOCUMENTARY / BRAND STORYTELLING/ MARITIME
ALASKA POLLOCK FISHERY ALLIANCE
STORIES FROM THE BERING SEA.
Documentary storytelling capturing the people, communities and working culture behind Alaska’s pollock fishery.
THE STORY
PUTTING THE PEOPLE BEHIND THE FISHERY AT THE CENTER.
Rather than focusing solely on the industry itself, this body of work brings audiences closer to the people behind Alaska pollock—from fishermen preparing to head to sea to the communities connected to the fishery.
Through documentary interviews, observational footage and short-form storytelling, the campaign gives viewers a more personal look at the people, places and experiences behind one of Alaska’s major fisheries.
MY ROLE
CREATIVE DIRECTION
Visual approach, storytelling & campaign development
DOCUMENTARY STORYTELLING
Interview-driven narratives & human stories
VIDEOGRAPHY
On-location cinematography, interviews &
visual coverage
PRODUCTION
Pre-production, filming & post-production
LONG-FORM FILM
01/
POLLOCK PEOPLE
MEET THE PEOPLE BEHIND ALASKA POLLOCK
This documentary campaign turns the camera toward the individuals whose lives and careers are connected to the fishery, capturing their perspectives in their own words.
SHORT-FORM FILM
02/
A-SEASON
BEFORE THE BERING SEA.
An intimate look at fishermen preparing for A-Season and the emotions surrounding the journey ahead-from excitement and anticipation to the realities of leaving home and heading back to sea.
03/
THE FISHERY FUELS ALASKA
MORE THAN A FISHERY.
A collection of informational films examining the role Alaska pollock plays across the state— from the people who work in the industry to the communities and systems connected to it.
04/
APFA TV COMMERCIAL
THE JOURNEY CONTINUES.
A broadcast commercial created to raise awareness and highlight the people, quality and sustainability of the Alaska pollock fishery.