CREATIVE DIRECTION / CAMPAIGN DESIGN / ILLUSTRATION MULTI-FORMAT
ROKU | BLACK VOICES
CELEBRATING CULTURE ACROSS SCREENS
A multi-format campaign for Roku's Black Voices Zone-spotlighting Black stories, creators and experiences through bold design and vibrant illustration across the platform.
THE STORY
BUILDING A VISUAL WORLD FOR BLACK
STORIES.
The Black Voices Zone on Roku celebrates the depth and diversity of Black creativity. I developed a cohesive visual system-rooted in culture, color and motion-to unity the experience across on-screen placements and devices.
From key art to layout systems, each asset was designed to be bold, expressive and unmistakably Roku.
MY ROLE
CREATIVE DIRECTION
Concept development, visual strategy & campaign storytelling
CAMPAIGN DESIGN
Key art, layouts & design system development
ILLUSTRATION / ART DIRECTION
Custom Illustration, color, texture & visual style
MULTI-FORMAT ADAPTATION
Adapting assets across all Roku placements & screen sizes
01/
KEY ART
ROKU DESTINATION
The hero artwork that anchors the compaign across all placements
02/
DESIGN SYSTEM
A cohesive visual system adapted across Roku placements and screen sizes to ensure impact and consistency.
03/
FROM SKETCH TO SCREEN
Early layout sketches helped plan composition, hierarchy and artwork placement for each unique format before moving into final design.
04/
PLATFORM EXPERIENCE
Designed to live natively within the Roku experience-connecting audiences to powerful stories and
Black creators.
