CLIENT PROJECT / CAMPAIGN DESIGN
SEATTLE HUMANE
ADOPT YOUR NEW FAVORITE EXCUSE.
A social media campaign encouraging pet adoption by turning everyday excuses into heartwarming reasons to adopt. Featuring real shelter animals and relatable moments, the series connects with potential adopters through humor, warmth and honesty.
THE STORY
MAKE ADOPTION FEEL RELATABLE.
Seattle Humane needed a social media campaign that would stand out in a crowded feed and encourage adoption in a fresh, approachable way.
The goal was to connect with a broad audience by using humor, relatable excuses and irresistible animals to drive engagement and visits to the shelter.
MY ROLE
GRAPHIC DESIGN
Typography, layouts & campaign system
PHOTO ART DIRECTION
Selecting imagery & pairing each animal with the right message
MULTI-FORMAT DESIGN
Adapting the campaign across print, social & merchandise
01/
ONE IDEA. MULTIPLE EXCUSES.
THE CAMPAIGN (FLYERS)
02/
DESIGNED TO STOP THE SCROLL.
MADE FOR SOCIAL
FEED GRAPHICS
03/
TAKING THE IDEA OFF-SCREEN.
BEYOND THE FEED
