CLIENT PROJECT / LOGO DESIGN
INCA’S SECRET
AN ANCIENT INFLUENCE. A NEW IDENTITY.
A visual identity for an exotic bird pet store and boarding service, blending the geometry of ancient Incan art with the color and character of tropical birds.
THE STORY
WHERE ANCIENT SYMBOLS
The identity for Inca’s Secret began with two worlds: the geometric visual language of ancient Incan art and the unmistakable personality of exotic birds.
I drew from the bold shapes, patterns and symbolic forms associated with Incan art to create a stylized parrot that feels almost like a modern-day glyph surrounded by simplified tropical foliage and built into a distinctive, recognizable mark.
MY ROLE
CREATIVE DIRECTION
Concept development & visual direction
LOGO DESIGN
Illustration, typography & logo suite
BRAND IDENTITY
Color palette, typography & brand guidelines
01/
ANCIENT FORMS. WILD INSPIRATION.
Ancient Incan art became the visual starting point for the identity. Its strong geometry, simplified forms and symbolic imagery inspired the construction of the parrot, while tropical foliage connects the mark back to the natural world.
The result brings an ancient visual influence into a playful, contemporary identity.
02/
A COMPLETE LOGO SYSTEM.
PRIMARY LOGO
VERTICAL
HORIZONTAL
